Analysis of Advertising a Vacation Rental

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Introduction

This paper is intended to explain the different websites that promote rental properties. Also, this paper focuses on how to join the group or create a user account in these sites. Finally, the paper put in plain words the methods to list rental properties in Google for marketing and also on support needed for LinkedIn.

Explain how the following sites will help the promotion of a rental property

Each of the sites presented below has got their styles in promoting rental properties and has been described below. All these sites provide region wise description regarding the property.

vrbo.com

A vacation rental by owner (VRBO) is a website that helps one to advertise and rent vacation property. It has been started in 1995. Today, VRBO is the largest and most popular vacation rental listing service on the Internet, with over 125,000 properties all over the world! (How to build the perfect VRBO listing, 2010).

A brief description about the properties is given through their headings and captions. Up to five photos can be uploaded in the website which helps the traveler or searcher to view the image of the property. Features such as amenities, beds, entertainments, kitchen, outdoor features, view/location details, suitability and the details of activities in the website are useful for the property hunters as well as the promoters. Apart from this; the pricing details are also provided. A calendar option in the website will let seeker know about the availability condition of the property.

Craigslist

Craiglist allows the property promotion free of cost. This will help the property to reach the global market. Imperative and cordial caption for the property along with different modes of available attraction and entertainments always catch the attention of the visitor. This also tells about the weather conditions, a thing to carry, dos and dont about the surroundings (Habib, 2010, para.7).

vacationrentals.com

A complete description regarding the location where the property is situated is available in this website. Over 35,000 family-friendly beach houses, condo rentals and vacation home rentals (VacationRentals.com, 2010, para.1).

This site has an additional filter feature to search the property based on different criteria. It also offers description regarding features, pictures, rates and calendar features to know the status of the project.

homeaway.com

HomeAway is the worlds most trusted vacation rental website. Over 185,000 vacation rentals (Home Away, 2006, para.1). This site provides best value for money. There are no commission or booking fees. One can search for vacation homes through search bar by providing name of the city. Features, rates and availability are also provided along with photos in the website.

Explain how to join/setup accounts for the following

vrbo.com

The Join Now button of the VRBO website allows the user to start listing. All the text boxes in the form are mandatory. Make all the filed entries and select the checkbox to accept the Terms and Conditions and click Start Now. A notification of account activation is sent to the users email Id.

homeaway.com

Click Sign Up Now to activate a new account in this website. Clicking the button will take you to a form filling page. After filling the details; click Register, to complete the registration process. A notification of account activation is sent to the users email Id.

LinkedIn

Over 60 million professionals use LinkedIn to exchange information, ideas and opportunities (Over 60 million professionals use LinkedIn to exchange information, ideas and opportunities, 2010).

Enter the required details and click Join Now to create a new account in LinkedIn. A notification of account activation is sent to the users email Id.

Once activated, one can login to the site using the new Username and Password.

Explain how to list a rental property on Google for marketing?

One can list rental property on Google with the help of Google base. Google Base is a place where you can easily submit all types of online and offline content, which well make searchable on Google (About google base, 2010, para.1). It is possible to incorporate any type of content in this site with suitable attributes.

Explain the support needed for LinkedIn?

One can get support from LinkedIn by clicking the Customer Support link which includes many text boxes and a Submit button. Email addresses and other details should be entered in the text boxes. Apart from this; there is an option for attaching the documents.

Conclusion

All questions given are properly answered and it has been understood that there are plenty of options for one to promote rental properties through various websites and each sites provides variety of features.

Reference List

About google base. (2010). Google. Web.

Habib, M. (2010). How to promote your holiday rental house with craigslist. Ezine Articles. Web.

Home Away. (2006). Present Homeaway.com. Web.

How to build the perfect VRBO listing. (2010). VRBO.com. Web.

Over 60 million professionals use linkedin to exchange information, ideas and opportunities. (2010). Linkedin. Web.

VacationRentals.com. (2006). Present Homeaway.com. Web.

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