Category: Pepsi
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Critical Analysis of Marketing Strategy of Pepsi Cola
Product Variety Pepsi Cola is produced by a pharmacist, Calleb Bradham in 1898. There are many varieties of Pepsi Cola only sold in specific countries. In the consumer market of Malaysia, Pepsi Cola is sold with many varieties which are Pepsi Regular, Pepsi Black, Pepsi Black Ginger, Pepsi Black Vanilla, Pepsi Light currently (Figure 1).…
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Essay on Pepsi: PESTLE Analysis, Five Forces Analysis, Product Life Cycle Theory
Introduction International trade allows countries to expand their markets for goods and services that may not have been available locally. As a result of international trade, the market has greater competition and hence more competitive prices, making the product cheaper home for the consumer. Global trade allows rich countries to use their resources – be…
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Analytical Essay on Market Environment of PepsiCo Inc.
Executive Summary This study is done to examine the market environment of PepsiCo Inc. PepsiCo is one of the worlds leading food and beverage brand. Its a renowned brand and a very well organized multinational Company operating in more than 200 countries. PepsiCo Inc. was formed in 1965 as a result of the merger of…