Category: Service

  • Service Quality Attributes

    Customers view reliability as a mixture of keeping promises. The reliability dimension comprises of promises and doing it right sub-dimensions (Dabholkar et al., 1996). consistent with a survey by Pricewaterhouse Coopers, Asian consumers demand superb quality, especially the provision of merchandise in stores way more than the Western customers. Service is alleged to be distinguished…

  • Service Analysis at Starbucks Company

    ntroduction The service industry is key to most economies in the world. Several theories have been used to analyze the service industry. Based on the different challenges in management, a process matrix alongside empirical data would form the classification rather than simple observation. Despite empirical data forming the basis for classification in the service industry,…