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Environmental features influence the human perception of visual objects significantly. They convey the nonverbal message, which can reflect the speakers or creators main idea. For example, in the Sherwin Williams Video, the author uses the environmental features to encourage the emotions of safety and comfort in viewers minds (Try on Color in a Snap: Colorsnap Visualizer). Moreover, the usage of such features allows for establishing trustful relationships with the viewer. Thereby the creator of the video tried to persuade the viewer that the services they offer are reliable by using the psychological influence of the environmental features. The visual component and the implemented nonverbal message are an essential part of any project and require careful consideration. The implicit message can change the perception of the viewer completely. Thus, when displaying something for others to see, it is vital to choose the visual components considering the initial aims of the work. Otherwise, the creator who omits the visual parts elaboration risks making the wrong impression on the viewers.
The environmental features provoke comfort and calm emotions amongst the viewers. There is natural light from the window, the light breeze, greenery elements, and others in the mentioned above video. All these factors relate to the soft feeling of comfort. There are various examples of such features usage in mass media and amongst my peers. For example, when creating the visualization for the jewelry magazine, a friend of mine implemented the environmental elements to address the products comfort wearing and natural materials. Moreover, he aimed to persuade people by using nonverbal signals that the company could be trusted. The use of such features as flowers, the breeze, and water depiction allowed my friend to convey that the offered products are of high quality.
Work Cited
Try on Color in a Snap: Colorsnap Visualizer. YouTube, uploaded by Sherwin-Williams, 2018, Web.
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