Organizational Vision Statement in Walmart and Other Firms

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A businesses vision statement defines its clear direction of future growth and competitiveness. It communicates companies goals as well as aspirations for development. A firms vision statement has a significant role since it keeps an organization on track and focused on goals. It guides operations and the way employees need to behave. This essay evaluates different companies organizational vision statements, including Walmart Inc., Avon, and Norfolk Southern Corporation.

Each companys vision statement distinguishes them from their local and international competitors. Walmarts vision is to be the destination for customers to save money, no matter how they want to shop (Walmart Mission & Vision Analysis, n.d.). Norfolk Southerns vision is to be the safest, most customer-focused, and successful transportation company in the world (Norfolk Southern Corporation Mission, Vision & Values, n.d.). Whereas Avons vision is to be the company that best understands and satisfies the product, service and self-fulfillment needs of women  globally (Avon Mission, Vision & Values, n.d.).

The statements echo the primary reasons of the organizations desire to position themselves as the leaders in their sectors. However, they do not encompass all the four components of an organizations vision, which include purpose, goals, values, and image (Aiyegbayo, 2019). They have outlined the corporations motivations for being in operation, presented the targets which guide and focus their energy towards realizing set dreams, and their anticipated futures clear pictures. However, none of the statements indicates needed operational and behavioral standards for the visions achievement. Organizations need to develop vision statements that define their purposes, values, goals, and images.

Organizational vision statements can significantly influence strategic decision-makers choices because any adopted option needs to be aligned with them. Different factors, such as growth acceleration and market expansion, necessitates tactical decisions, which require the management to assess diverse available options. Firms vision statements dictate the action which the managers and board of directors should take. They cannot implement any decision which can potentially make them deviate from accomplishing the companies vision.

Conclusively, every organization vision statement defines its clear direction of future growth and competitiveness. A vision statement keeps a firm on track and focused on goals. Walmart Inc., Avon, and Norfolk Southern Corporation are examples of companies with vision statements which distinguish them from their local and international competitors. Their vision statements encompass such elements as companies purpose, goals, and image, which influence strategic decision-makers choices.

References

Aiyegbayo, O. (2019). Four components of a clear vision. Horebinternational. Web.

Avon mission, vision & values. (n.d). Comparably.

Norfolk Southern Corporation mission, vision & values. (n.d). Comparably. Web.

Walmart mission & vision analysis. (n.d). Mission Statement Academy. Web.

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